Competitive advantage is achieved when a firm offers superior value to its customers compared to its rivals. This can be done in two primary ways: A) Offering the same value (same quality/features) at a lower price (cost leadership). B) Offering higher value (better quality/features) at the same price (differentiation). C) Offering the same price and same value relative to competitors implies parity, not competitive advantage. D) Matching core competencies to opportunities is a strategic process or strategy formulation that leads to competitive advantage, but it is not the definition of the advantage itself. The advantage is the result of this matching process. The question asks what competitive advantage does not imply.