- Carboxylic acids (R-COOH) donate a proton (H⁺) to form a carboxylate anion (R-COO⁻). - Electron- donating groups (like alkyl groups) attached to the carboxyl group destabilize the negative charge on the carboxylate anion by increasing electron density, thus decreasing acidity. - Electron-withdrawing groups stabilize the negative charge by dispersing it, thus increasing acidity.