APPSC Miscellaneous-2023 - Joseph Nye defined soft power as the ability to attract and co-opt, rather than coerce ("hard power"). - Soft power arises from the attractiveness of a country's culture, political ideals, and policies. - When a country's policies are seen as legitimate and having moral authority, its soft power is enhanced. - Nye elaborated on this concept in his books and articles, making it a key term in international relations theory.