Preventive conservation is a proactive approach to heritage management that aims to prevent damage by controlling the factors that cause deterioration. It is more cost-effective and less intrusive than interventive conservation treatments. The core principles include: Environmental management Controlling temperature, humidity, light, and air pollution. Pest management Preventing and controlling insect and rodent infestations. Handling and storage Implementing safe practices for moving, storing, and displaying objects. Disaster preparedness Planning for emergencies like fire, flood, or earthquake. Care in transportation Ensuring safe conditions during movement of objects.