Assertion (A) Exhibitions are primarily non-verbal, sensory experiences. This is true. While text panels and labels are present, the visual, spatial, and sometimes auditory elements of an exhibition often form the primary mode of communication and engagement for visitors. Reason (R) People may read the words, but they are more likely to get caught up in the multi-sensory experience provided by the exhibition. This is also true. The overall atmosphere, the arrangement of objects, the lighting, sound, and the sheer visual impact contribute significantly to the visitor's experience, often creating a deeper emotional or intellectual connection than text alone. The multi-sensory aspect enhances engagement and memorability, making it a more powerful experience.